Why I Started Amanda Davis Unfiltered™ A Story of Reinvention

If you’ve found your way here, you may be wondering why Amanda Davis Unfiltered™ exists.

The truth is, there isn’t one answer.

This website was born from decades of experiences — triumphs, heartbreaks, losses, lessons, laughter, reinventions, and moments that forced me to become someone new.

It’s about business.

But it’s not only about business.

It’s about grief.

But it’s not only about grief.

It’s about motherhood, mental health, starting over, losing yourself, finding yourself again, and learning that your story is still worth telling.

The story below is one chapter.

One of many.

Amanda Davis — The Woman Behind Amanda Davis Unfiltered™

I’ve built brands, products, and belief in women who create something from nothing.

One chapter of my story started in a Salt Lake City basement in 2006 — a baby on my hip, my then husband Baz by my side, and friends paid in pizza and beer as we hand-applied UPC stickers and packed 75,000 bibs for Target’s first order.

That idea became Bazzle Baby™ — a baby products brand launched with the BandaBib™, the first triangle-shaped baby bib sold in the United States and featured on Target’s “Parent Inventors: What Will They Think of Next?” endcap that same year.

From there, the company grew into a global boutique brand with products like the Big Bib™, GoBib™, a fold-and-store travel bib loved by parents everywhere; the GoBlanket™, designed to stay put when other blankets wouldn’t; and the BandaBib™ Teether, which combined a bib and teether into one practical solution for busy families.

Looking through archived versions of the original Bazzle Baby website recently felt a little like meeting a younger version of myself.

The photos brought back memories of those early years. The babies featured throughout the site weren't models — they were my children. Daisy, Lola, and Matilda.

The very little people who inspired so many of the products in the first place.

Daisy modeling the Lil' Helper Apron on one of the original Bazzle Baby catalog covers.

As I clicked through old pages, I found testimonials from parents all over the country, including Brooke Shields and Courteney Cox, whose daughters, Rowan and Coco, wore our bibs. I found messages from moms who loved our products and stories I hadn't thought about in years.

It reminded me of something I had forgotten. People weren't just buying bibs.

They were inviting our little company into their lives.

Lola on the original Bazzle Baby website. Courtesy of Wayback Machine.

And then I noticed something else.

Tucked into the website navigation was a tiny little heart.

I've used hearts for as long as I can remember.

Somehow seeing that small detail reminded me that the woman building Amanda Davis Unfiltered™ today is the same woman who built Bazzle Baby all those years ago.

Apparently, I've been leaving little pieces of myself behind for a very long time.

Later, I co-founded Lars & Lola™, named after my daughter Lola and my business partner Jess's son Lars — another brand born from creativity, friendship, and the belief that small ideas can become big things.

After moving my family to England, I brought in a U.S.-based partner to help manage operations. In 2018, I sold my stake in the company I had spent years building.

What followed was one of the most painful chapters of my life.

For a long time, I allowed that loss to define me.

I questioned my value.

I questioned my voice.

I questioned whether I would ever build anything meaningful again.

But life has a way of teaching us that our identity is not tied to a company, a title, or a chapter that has ended.

Reinvention Begins When the Old Story Ends

The truth is that I was never just the business.

I was the builder.

And builders build again.

Today, Amanda Davis Unfiltered™ is where I share the lessons, laughter, mistakes, reinventions, and hard-earned wisdom that come from starting over more than once.

This community is for women who are reclaiming their voice, redefining what success looks like, and creating a life that finally feels like their own.

Because your story isn't over.

Your best ideas are not behind you.

And it is never too late to build something beautiful.

I built it once.

I'll build again.

Matilda on the original Bazzle Baby website, circa 2009. Courtesy of Wayback Machine.

Over time, I'll share more of the stories that brought me here.

The businesses.

The grief.

The people I loved and lost.

The mistakes.

The victories.

The moments that broke me.

And the moments that rebuilt me.

This is simply where the story begins.